“To become the technological benchmark for manufacturing Cassia Gum powder providing a worldclass product to satisfied customers through innovation driven by the integrity and teamwork of our people”
To use innovation to produce and continually develop quality products at a competitive price and create a climate of sustainable development for all stakeholders including the environment.
To manufacture, deliver and distribute Cassia Gum powder in a safe, reliable, efficient and environmentally sound manner across the world.
- Knowledge: We encourage learning and believe in empowering our people with a global outlook. To serve a global market and to be an industry leader needs the collective excellence of stimulated thinking minds.
- Quality: ‘What we do, we do well’ is our success mantra. We thrive on consistently superior quality, batch-to-batch and ensure our products and services continue to delight our customers.
- Integrity: We abide by the highest moral practices and uphold our company integrity by winning the customer’s trust. We refrain from cutting corners and value our commitment of being unflinchingly honest and increasingly accountable for all actions.
- Responsibility: We take responsibility very seriously – towards our customers, our employees and the society at large.
- Innovation: As market leaders we retain our dominant position with continued investment into technology and people.